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September 2011 - Print Catalogues Going to Digital


Publishing companies are increasingly going the digital route for their book catalogues. According to Publishers Weekly, Random House recently announced that it will be going all digital by the summer of 2012. HarperCollins went all digital in 2009, and Hyperion recently joined the trend. Macmillan has plans to be digital as of the spring of 2012, as well as Simon & Schuster. Other companies, such as Hachette, Houghton Mifflin Harcourt, and Penguin have not yet made the change. The opinions are mixed, particularly for sales reps who rely on print catalogs as a marketing tool for potential customers. On the "pro" side, digital catalogs save on printing costs, are environmentally friendly, and easier to update.

A Canadian company called BookNet has aggressively jumped into the digital shift using CataList. Launched in the spring of 2011, CataList is a digital, interactive catalogue system that allows retailers and sales reps to have the most up-to-date information. CataList makes it easy for publishers by pulling the information they submit through BiblioShare, where they can submit files and last-minute changes. The new program can also create custom catalogues for individual accounts, as well as including a note-taking system for sales reps. BookNet's route predicts the future of catalogues for other companies and provides a template for other companies looking to go digital.


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