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October 2007 - Article: Tasty Food makes for Tasty Writing - By the Bookhitch Staff

The food industry is a booming business. Everywhere you go there are advertisements for new types of cuisine, a new restaurant, an added cookery segment on every news program and the next best cookbook to hit shelves (every week). With sections devoted to food in newspaper, food literature is leaving its old reputation of being boring and stuck up and moving towards accessibility for all audiences. It seems as though we are all hungry for the newest cookbook star or celebrity chef to give us new food ideas that are easy to make, and budget friendly. Not only are food corporations taking advantage of people’s obsession with food by providing hundreds of recipes with their own ingredients on the Internet, but authors have found themselves publishing more cookbooks in less amount of time with more attainable recipes (many thanks to print on demand).

It used to be that fancy chocolate soufflés, or braised lamb shanks were for chefs in a big budget kitchen, but the constant flow of how-to cookbooks has changed us to believe in our own ability to cook genuine, elaborate food, without the fancy price or expertise. It is through these cookbooks that people are able to bring diversity to their taste and bring people together to an entertaining meal.

With autumn in full bloom, it is the time to harvest and use fresh ingredients. Books are now dominating entire sections of stores and Web sites, throwing themselves at you with gorgeous images of fresh and delightful food. However, it is good to understand exactly what you want from a book before you pay the big bucks for an extravagant, professional photographed cookbook. It’s good to start simple with background knowledge of the terms used in cooking before jumping into the braised lamb with the little chef hats on the end:

Braise: To cook food in a small amount of liquid, so that the liquid is concentrated with the food’s flavor and can be turned into a sauce.

Sear: To brown a flat surface of protein by submitting it into intense heat.

Blanch – A method of cooking when food is plunged into boiling water from a few seconds to a few minutes (depending on food), removed from the water and “shocked” in ice water, which stops the cooking process and helps retain color of food.

Poach: To cook food completely under simmering water.

Reduce: To cook a liquid down so that water can evaporate to create a thicker and more flavorful liquid.

Steam: To cook food over, but not in, boiling water.

Cookbooks provide lessons for aspiring chefs and help teach those that are cooking-impaired new techniques or basic techniques on the food they love. With a world that is obsessed with the newest food trend, cookbooks offer people the chance to try or relive a food experience. Whether it is a specialized recipe book or one that involves a plethora of foods, people are always looking for the newest foods to feed their minds.

Or for those who cannot find solace in the art of cuisine and producing recipes, a new generation of food writing has sprung into effect. People want to know where to eat and if a restaurant is worth their money and they are getting their advice through food writing columns. There are even specialized classes that teach people how to become a food writer and cookbook author. So come on, follow your desires to cook or write, and jump on this new trend on enjoying what you eat and writing about it too. Give up your recipes for us disadvantaged cooks!



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