December 2011 - Publish an Article on an E-Zine
Promoting a book can be a full time job and savvy authors are currently marketing through websites, blogs, and social networking sites. Writing an article is another great vehicle for "getting the word out", and since writing is what authors do best, this promotional tool is a natural fit. In addition to the traditional route of submitting an article for consideration to a print publication, publishing through an eZine (electronic magazine) directory is an increasingly popular and effective tool for reaching a target audience.
E-Zine sites are a great resource for information on an unlimited number of topics. Posting an article(s) can help authors to establish authority as an "expert", increase name recognition, and reach a large audience quickly by building links that will send traffic to author websites. In her article "Tips for Using Article Marketing to Promote Your Book," marketing coach Judy Collins advises authors to "give your article away like Mrs. Field cookie samples, so people who read them and notice your signature file will want to visit the site where you sell your book." Internet marketing mentor David Merrill suggests that authors experiment by submitting different articles on multiple site directories to determine which gives the best click-thru rate results. Blogger Jay Thomas Willis offers that the key to gaining name recognition and authority is to write articles "related to the subject of the book, rather than just any subject." Promoting a book title will be more effective if an article ties-in with a book, and if authors market specifically to their intended audience. Still, article writing does allow for some poetic license, so thinking a bit "outside the box" could expand an author's repertoire of topics to write about.
As with all marketing strategies, the objective is to bring prospective book buyers to a website landing page, blog, or "squeeze page" so that the writer can gather opted-in email address that can help facilitate a sale. Blogger Sean Platt of ghostwriterdad.com suggests that "the best benefit you can get from your article submission is getting those people who are interested in your topic onto your email list."
A rule of thumb for article writing is to avoid overtly advertising your book. Patricia L. Fry of WritingWorld.com writes in "Promote Your Book Through Magazine and Ezine Articles" that obvious self-advertising turns off publishers and may often result in an article(s) being rejected. According to Clare Lill of direct-pod.com, the trick is not to make the article seem like a plug. Authors should include their identifying information such as their name, email, blog and website addresses at the end of an article. The book price, publisher, distributor, and ISBN number can also be listed.
The following is a list of e-Zine sites that publish articles.
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